This is our core logo. It’s the main signifier of our brand. To ensure our logo always looks its best, use the following minimum size, and clear space guidance.

This is our brand’s symbol. It’s part of our core logo, that we can confidently use independently from our wordmark.

We use our symbol when we want to display confidence, as well as practically need to use our logo at small sizes.

To ensure our symbol always looks its best, use the following minimum size and clear space guidance.

We can use our logo in ash white, red, or charcoal black. Always use the colour that will help our logo achieve the most visual contrast and visibility.

All colours in our palette can be used as a background for our logo, but when on a coloured background, always use our logo in white.

On a black or charcoal background, our logo can be used in red or white.

Our logo and symbol can be boldly used as a central, hero element, or as a sign-off on any brand touchpoints.

Our logo can be locked up next to partner logos or team logos. To do this, follow the guides shown and optically adjust the size of the partner or team logo to match the size of our logo, and align it centrally. Logos should always be separated by a divider line, rotated to 28 degrees.

Our logo can also be used in full partner or sponsor logo strips. To do so, follow the spacing and guides shown here to ensure equal optical sizing.

Logos can be stacked in a single row, or across two rows.

In situations where we need to lockup our logo alongside several partners and sponsors, follow the guides shown here. Always ensure spacing and sizing is optically equal, and wherever possible, unite all logos by using them all in a single colour (black or white).

When creating seasonal or event logo lockups, use the structure shown here. Our core logo should be paired with a typographic lockup, containing the year and the split or event name.

In written text, such as press releases or similar, the naming structure should be as follows:

LPL + YEAR + SPLIT

For example: LPL 2021 Summer Finals

Our symbol logo can be applied as a dynamic pattern, also flexible between states of Tension and Eruption. This creates a distinctive and ownable pattern language that can be extended across merchandise and social media.

We can also be playful and expressive with our logo, adding distortion in special one-off moments.

Our logo can also break boundaries beyond a 2D space — we can begin to use it in a 3D form, inspired by materials like iron and crystal, found within our game.