Brand Overview
品牌概览
Crazy is our game. It's our state of play, and our state of mind.
But our crazy isn't chaos. It's strategic, considered, poised. Then we release it — with wild, expressive energy.
Born out of our innate power and inner strength, our brand is a visual expression of the crazy energy and explosive passion we unleash upon the rift. From moments of insane focus, to fearless frenzy, it’s about harnessing and unleashing our inner 'dragon mode'.
Bringing to life the moments of incredible tension and unpredictable eruption that only we can bring to the world.
无畏竞巅峰，这不仅是我们的比赛状态，也是我们的竞技态度。
无畏不是无序。它是富有战略性的、深思熟虑的、蓄势待发的。然后我们用狂放肆意的能量将其释放。
源自于我们与生俱来的能量和内在力量，我们的品牌直观地呈现了峡谷中释放的疯狂能量和爆裂激情。
从无与伦比的专注到无所畏惧的狂热，一切都在于联结和释放我们内心最凶猛的自己。
将只有我们能带给世界的惊心动魄的蓄势感和不可预知的爆发性，呈现在所有人面前。
BRAND BEHAVIOURS 品牌动态理念
Our brand has two key behaviours throughout the visual system, with an ability to flex between moments that are calm and sophisticated, to those that are hyper energetic and loud.
我们的品牌有两个贯穿整个视觉体系的关键动态理念，那就是能在水不扬波与江翻海沸两种状态之间切换自如。
TENSION
Our Tension state represents the pressure that builds, the anticipation we create. In this state, our visual language is calm and poised, waiting to strike.
蓄势
我们的蓄势状态代表了我们构建的压力和创造的期待。在这个状态下，我们视觉语言呈现的感觉是镇定自若，蓄势待发。
Our brand has two key behaviours throughout the visual system, with an ability to flex between moments that are calm and sophisticated, to those that are hyper energetic and loud.
我们的品牌有两个贯穿整个视觉体系的关键动态理念，那就是能在水不扬波与江翻海沸两种状态之间切换自如。
ERUPTION
Our Eruption state represents the moment our energy is released in its most expressive form. Our visual language becomes more dynamic, unpredictable and loud.
爆发
我们的爆发状态就是以最佳表现形式释放出能量的绝美瞬间。我们的视觉语言更富于动感、出其不意、响亮醒目。
GRAPHIC ELEMENTS 图形元素
To bring our brand’s crazy energy alive, we use 5 graphic elements, each inspired by our unique LPL playstyle and our logo. Each one of these graphic elements supercharge our visual language with our iconic crazy passion and energy.
为了生动展现我们品牌的能量，我们使用五种图形元素，每种元素灵感均来源于LPL独一无二的风格以及品牌标志。
每一个元素因其标志性的疯狂能量和感染力，不断冲击着我们的视觉语言。
COLOUR 色彩
Our colour palette is bold and striking, consisting of two living gradients, representing the intensity of opposing forces. Our core colours are Fire Red and Water Blue, each burning brightly with the energy that erupts from the rift.
我们的颜色大胆而醒目，两种颜色的动态，代表了两股强势对立的力量。
我们核心的颜色是赤焰烈火和蔚蓝狂潮，每一种都炽烈地燃烧着来自于峡谷的能量。
OVERVIEW 预览图
